Feb 3, 2012

You Will Never See Apps' Ads With White iPhone?

Summary : It would not be a total surprise that Apple is asking developers to stop use white iPhone mockup to promote third-party apps on the web. Yet, we know Apple has always been a company that stresses the details. Everything down to the tiniest pixel is highly scrutinized to perfection.

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It would not be a total surprise that Apple is asking developers to stop use white iPhone mockup to promote third-party apps on the web. Yet, we know Apple has always been a company that stresses the details. Everything down to the tiniest pixel is highly scrutinized to perfection.
Cupertino doesn’t like the idea of developers using white iPhones to show off their work in marketing materials. It’s a black iPhone or the highway.
TechCrunch founder Mike Arrington reports for Pando Daily:
The private written communications I’ve seen from Apple, though, are quite clear on the restriction. In verbal communications they’ve said that they’re reserving use of the white iPhone for their own marketing materials.
Apple clearly outlines the type of iOS promotional materials third-party developers can use, and the mockup examples show black iPhones only. Does that mean white iPhones are off limits?
via cultofmac

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